I led the development and execution of Live Brighter, a nationwide influencer partnership featuring four prominent Australian influencers. From conceptualization to final delivery, I oversaw all aspects of the campaign's video content, including pre-production planning, location scouting, shoot direction, and post-production editing. I worked closely with the influencers and production team to ensure seamless execution, resulting in engaging, high-quality video assets that showcased the partnership's message and resonated with the target audience.